YSRCP fake twitter accounts

Social Media is playing a vital role in Nandyal by-poll with Whatsapp, Facebook and Twitter being extensively used to campaign by all the parties. Several reports emerged that both the ruling and opposition parties appointed social media leaders to run the election campaign online.

Being a Social media strategists has become a profession, there are some nuances to be followed while campaigning online. The Opposition YSR Congress party miserably nose-dived, by overlooking the intrinsic details while executing the #MukhyaKanthriCBN campaign on Twitter.

Following Telugu360’s report on organized trend by YSRCP spammers, Twitterati started trolling the fake account holders. These accounts are now going offline or changing names to reflect that the owner is South Indian. Digging deeper into each profile gave away obvious references as to how the accounts were used previously for election campaigns in other states.

YSRCP has run several online campaigns criticizing TDP in the past. But the #MukhyaKanthriCBN campaign showed how the actual digital team in the South, failed to make a good knowledge transition to the new team from the North. The very first step of the mastermind bombed.

It is definitely going to take some time for the strategist to fathom the people from Telugu speaking states who understand the difference between real and fake.