It seems like just yesterday that we have entered into 2017, but shockingly, the year finally came to an end. There is just few days left for the New Year and when compared to earlier, this year is very productive for the TFI. Many superhit movies have released and projects like Baahubali 2 : The Conclusion made Tollywood more popular among all film industries in the country. Like every year, we are here to share the year-end report of Tollywood.
This year 169 films have been released so far and out of them, 17 movies have ended up as the successful ones. When compared to the last year, the success ratio has increased and it is 10.05%, whereas, for the year 2016, it was 8%. The success ratio in the year 2015 was just around 4%. Undoubtedly, this is a very good year for the industry, not only because of the steep increase in the success rate but also Tollywood stood in the top position among all Indian film industries with more than 150 releases.
Market Expansion:
| Year | Released Films | Domestic Share | Top 2 Films (Domestic Share in Crores) |
|---|---|---|---|
| 2015 | 173 | 681Cr | Baahubali - 149.2 Srimanthudu - 68.9 |
| 2016 | 177 | 719Cr | Sarrainodu - 67.4 Janatha Garage - 66.74 |
| 2017 | 169 | 1127Cr | Baahubali 2 - 250.15 Khaidi No.150 - 89.30 |
2015 : 173 films had collected a distributor share of 681 Cr in Domestic markets with Baahubali alone contributing over 149 Cr.
2016 : 177 films had collected a distributor share of 719 Cr which was huge jump of 35% when compared to 2015 (excluding Baahubali). Ticket hikes have started in few centres with Baahubali and later distributors/exhibitors started opting for hikes in every possible centre which is the reason for this jump in revenue.
2017 : This year is historic as first time an Industry outside Bollywood has collected over 1,000 Crore distributor share ; Thanks to Baahubali-2 which contributed 250 Crore. This year 169 films so far have collected 1127 cr share ( which includes estimated final business of MCA,Hello) and this can go up to 1150 crores by year end. But the scenario is not that great when we exclude Baahubali-2 as the revenue will only be around 876 Cr which is a jump of 22 percent from previous year. All other biggies excluding Khaidi No.150 failing is a the primary reason for this mediocre improvement in revenues compared to 2016.
Big Ticket Films :
Baahubali 2: The Conclusion smashed all records by collecting domestic share of over 250 crore ( Telugu version alone). It had also emerged as the highest grossing indian film ever domestically with a gross of 1400 Crores which is miles ahead of previous record holder Dangal which was 510 Crores
Khaidi No.150 : This film had collected record first day numbers , and a total of near 90 crore distributor share while no other film except the Baahubali series achieved 70cr share in domestic. This film marks the comeback of Megastar of Telugu Cinema
Except Balakrishna’s Gautamiputra Satakarni, all other biggies either failed or achieved an Average status. Like last year , this year as well a forgettable one for Mahesh babu with Spyder being a Disaster & for Pawan kalyan too with Katamarayudu being a Flop.
Medium/Small Ticket Films :
There have been three Blockbusters among these films similar to the last year but the impact is bigger. Fidaa, Shatamanam Bhavati did well across all centres while the ROI of Arjun Reddy is more than 5 times.
Undoubtedly Nani can be called as the star of the year in this league as all his 3 films are success with a cumulative revenue of over 80 Crore. Rana and Sharwanand scored double hits. Venkatesh,Naga Chaitanya scored hits with Guru & RaRandoi Veduka Chudham respectively. ‘ Anando Brahma ‘ is another surprise Hit as it had no expectations prior to the release.
Impact of GST :
GST had a slight negative impact on the industry as it started denting distributor shares in Telugu States. The loss is in the range of 5 percent to a maximum of 10 percent depending upon the performance of the film in various centres.
2017 Box-office categorisation, Shares
All-TIME Blockbuster :
1. Baahubali 2: The Conclusion – 250.15 Cr
Blockbuster :
2. Khaidi No.150 – 89.30 Cr
3. Fidaa – 39.65 Cr
4. Shatamanam Bhavati – 30.60 Cr
5. Arjun Reddy – 18.49 Cr
Super Hit :
6. Nenu Local – 28.95 Cr
Hit :
7. Ninnu Kori – 24.60 Cr
8. MCA (Minimum projected range )
9. Rarandoi Veduka Chudham – 23.75 Cr
10. Nene Raju Nene Mantri – 21.27 Cr
11. Mahanubhavudu – 20.39 Cr
12. Guru – 18.06 Cr
13. Ghazi – 9.62 Cr
14. Anando Brahma – 5.20 Cr
15. Adirindhi (Dubbed) – 5.07 Cr
16. Fast and Furious 8 (Dubbed)
17. Gruham(Dubbed)
Above Average :
18. Gautamiputra Satakarni – 42.25 Cr
19. Raja The Great – 29.49 Cr
20. Kittu Unnadu Jagratha – 6.40 Cr
21. Khakee (Dubbed) – 5.55 Cr
22. Marakathamani(Dubbed)
Average:
Duvvada Jagannadham – 66.16 Cr
Jai Lava Kusa – 64.90 Cr
Sivalinga (Dubbed) – 8.24 Cr
Keshava – 7.21 Cr
Ami Thumi
Below Average:
Raju Gari Gadhi 2 – 17.09 Cr
Vunnadi Okate Zindagi – 16.20 Cr
PSV Garuda Vega – 6.00 Cr
