Megastar Chiranjeevi’s magnum opus Sye Raa Narasimha Reddy is being made on a grand scale with huge canvas. Ever since the project has been announced, it has been touted as a pan-India film that will be released in different languages. This is the reason why the makers have roped in an ensemble cast from different languages.

Amithab Bachchan, Vijay Sethupathi, Sudeep and few others are essaying prominent roles in this prestigious big budget entertainer. The first look teaser of the film has managed to grab the headlines in Tollywood for its extravagant visuals and period settings. As the film is touted to be the next Baahubali of Tollywood, it should trigger good buzz in other languages to garner the attention of trade circles. Unfortunately, SyeRaa is not getting due attention from other languages. The reason is said to be the lackluster promotions from team SyeRaa.

Recently, Amithab Bachchan’s first look poster has been unveiled for his birthday. A small motion poster has also been released. But, there is only lukewarm response for the look. There is hardly any buzz generated for the film in Bollywood after the release of Amithab’s look. Analysts felt that the makers of SyeRaa should have released a small teaser to introduce Amithab’s character in the film.

As SyeRaa is made on a whopping budget, the theatricals and other rights in Telugu alone cannot recoup the producers investment. So, it should create a massive buzz in other languages to do a strong pre release business. So, team SyeRaa should come up with aggressive promotional content and novel ideas to generate good hype in Hindi, Tamil and Kannada.

Surender Reddy is the director and Ram Charan is producing the film.