It was Tharun Bhascker who introduced Vijay Devarakonda as a lead actor with Pelli Choopulu. Now, Vijay Devarakonda is floating his own banner King of the Hill and is introducing Tharun Bhascker as the lead actor with Meeku Maathrame Cheptha. The film is said to be a new age rom-com which completed shoot and is releasing this October. The teaser of Meeku Maathrame Cheptha is out today and it is filled with fun and an interesting drama. Anasuya and Abhinav will be seen essaying other supporting roles.

Tharun Bhascker plays a spoiled brat in Meeku Maathrame Cheptha and he struggles hard to hide his mistakes before his girlfriend. The rest of the story is all about the challenges he faces to hide his secrets before the breakup. The premises look new and the background score looks fresh. Global Cinemas is co-producing the film and Shammeer Sultan is making his directorial debut with Meeku Maathrame Cheptha.