Allu Arjun and Trivikram decided to step out with an innovative promotional campaign for their upcoming Sankranthi release Ala Vaikunthapurramuloo. Four months before the release, the makers released the first single ‘Samajavaragamana’. The song ended up as the most liked Telugu song in history and it clocked over 50 million views in no time. This worked big for the team and without stopping here, the second song ‘Ramuloo Ramula’, a party number was released on the occasion of Diwali.

The song too impressed the music lovers big time and it clocked 8.3 million views in a day. This is the highest for any South Indian single till date. Thaman and Trivikram’s musical collaboration worked out big time and the makers decided to continue their aggressive promotions in the coming days. The team is extremely happy with the response the songs received. New promotional strategies are chalked out to trend the film in the coming weeks. Ala Vaikunthapurramuloo is currently under shoot and the makers are in plans to wrap up the shoot by November.

Pooja Hegde is the leading lady and Allu Aravind, S Radha Krishna are the producers. Ala Vaikunthapurramuloo is announced for January 12th 2020 release.