Aha Telugu streaming platform has joined forces with Allu Arjun for a unique project titled Cinemapuram.

A glimpse of it has been released and it takes the viewers to a village named Cinemapuram. As the name suggests, the village is full of people obsessed with films and they are not even ready to work without watching Friday release.

The promo has triggered a lot of curiosity and everyone is eager to know what Cinemapuram is about and how Allu Arjun is involved in it.

Sources said a teaser will be released on New year’s day and it will carry more details about Cinemapuram.