When choosing lipstick, you can consider things like

Undertone: Lipsticks and skin can have cool, warm, or neutral undertones. Lipsticks with similar undertones to your skin are often the most flattering.

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Pigmented lips: If you have pigmented lips, paler lipsticks might make you look sickly.

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Color: The same lipstick can look different on different skin tones. For example, deep red shades look great on darker skin tones.

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Eye color: You can choose a lipstick hue that's opposite your eye color on the color wheel.

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Lip liner: You can match the lipstick with a lip liner.

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Finish: You can consider the finish of the lipstick.

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You can also swatch lipsticks next to a shade that's clearly warm or cool to see if the undertones are similar.

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