Madam is playing a key role in promotions and the pre release business of his films. She is dictating terms to producers and influencing the business deals. As T360 has reported earlier, she played a key role in overseas business deal also. Not stopping there, she is also managing the interviews of Mahesh Babu and deciding who all should get his interviews. During all media interactions, she is standing beside Mahesh and closely following the interviews.

Now, she is calling all distributors of Brahmotsavam and ensuring that it is screened in the theatre of her choice. If she is not happy with the theatre in a town, she is forcing the distributor to exchange it. “I got couple of calls from her over last two days regarding a theater in a small town in Andhra area. She wanted us to add one more theater apart from current one we are screening. I’m not sure if her involvement is needed for these things. We are already under huge pressure before release and getting calls from her is adding up to it” opines a well known distributor on condition of anonymity. She already distanced a number of senior fans. As long as things go well, these go un-noticed, but will bite back in difficult circumstances.