The management of MAA TV conducted a glitzy award function last night and spent a huge amount of money on the same. Fans have been sharing photos from the event with joy but for many heroes who attended the awards, it was not a happy experience.
It is being said that the reason for this displeasure is the way in which MAA tv went overboard in promoting Chiranjeevi at the event. For close to an hour, Chiranjeevi hijacked the event with special AV’s, extremely flowery language and stage performances. It would have been perfect for Chiranjeevi’s 150th film launch or for a Mega Family celebration event. Not for a generic awards ceremony. The self promotion was blatantly obvious.
A number of heroes including a senior hero who held a stake in MAA have already conveyed their unhappiness and MAA management has reportedly started damage control. It is being learnt that for the telecast of the event on TV, the entire Chiranjeevi segment will be trimmed quite significantly.