He is one of the star heroes in the current generation . He has a huge fan base in the Telugu states and he is now looking to expand his market in other territories as well. After scoring a blockbuster last year, he has hiked his remuneration for his next projects. He is currently demanding around 20-25 Crores for each film. While shooting for one film, he signs a couple of his upcoming projects.

Usually, top league actors get some part of their remuneration as advance as producers usually pay 10-15 % to get the dates. The remaining amount will be paid once the business for the movie is done. But, this star hero is pestering producers to give 10 Crores well in advance to finalize the project. Moreover, he takes a lot of time to complete the films. On an average he has only one release per year. It takes more than one year for the next project to go on floors. So, everytime he gets interest free money.