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A lot actually. This is the biggest brand activity ever for the film which saw a phenomenal success in release last year and that too solely because of the impeccable promotional strategy and immense hype that surrounded the film for several months before its release.

What happens now? We’ll tell you in a while but before that, let’s discuss how it reached here.

After announcing a mega project, director Rajamouli and his lead star Prabhas worked relentlessly on Baahubali – The Beginning without thinking of anything else throughout.

The first film’s release and the following success opened new arenas for the film. From releases in several foreign languages to nominations at international film festivals, brand Baahubali got a huge boost. Of course, there were several awards too!

And with an animated series being announced soon enough it’s not hard to guess how Baahubali is become the best example ever for a film which can do well, phenomenally that too, solely based on the way it’s being marketed.

And if we were all thinking that a lot has been done, well, today you could say you’ve seen it all. Thanks to Baahubali Prabhas has the honour of going to Tussauds’, a task no other south Indian actor – including Rajinikanth – has managed to achieve!

And back to our question here. What does it mean? A lot actually. From increased visibility to a recognition of its credibility in terms of international standards, Baahubali might have just become the Priyanka Chopra of Tollywood! Brace yourselves.