NITI Aayog today announced Lucky Grahak Yojana to encourage consumers and Digi Dhan Vyapari Yojana to encourage merchants for transition to digital payments. The National Payment Council of India (NPCI) will announce 15,000 winners of 1000 rupees each for next 100 days, starting from this Christmas. 7000 weekly awards and maximum award of 50 thousand rupees each for merchants, under Digi Dhan Vyapari Yojana.
Chief Executive Officer of NITI Aayog Amitabh Kant said the scheme will become operational with the first draw on 25th December, 2016, on the birthday of former Prime Minister Atal Bihari Vajpayee (as a Christmas gift to the nation) leading up to a Mega Draw on Babasaheb Ambedkar Jayanti on 14th April 2017.
a) Lucky Grahak Yojana [Consumers]
- Daily reward of Rs 1000 to be given to 15,000 lucky Consumers for a period of 100 days;
- Weekly prizes worth Rs 1 lakh, Rs 10,000 and Rs. 5000 for Consumers who use the alternate modes of digital Payments
b) Digi Dhan Vyapari Yojana[ Merchants]
Prizes for Merchants for all digital transactions conducted at Merchant establishments
- Weekly prizes worth Rs. 50,000, Rs 5,000 and Rs. 2,500
c) Mega Draw on 14th of April
- 3 Mega Prizes for consumers worth Rs 1 cr, 50 lakh, 25 lakh for digital transactions between 8thNovember, 2016 to 13th April, 2017 to be announced on 14th April, 2017
- 3 Mega Prizes for merchants worth Rs 50 lakhs, 25 lakh, 12 lakh for digital transactions between 8thNovember, 2016 to 13th April, 2017 to be announced on 14th
To ensure that the focus of the scheme is on small transactions (entered into by common people), incentives shall be restricted to transactions within the range of Rs 50 and Rs 3000. The winners shall be identified through a random draw of the eligible Transaction IDs [which are generated automatically as soon as the transaction is completed] by software to be especially developed by NPCI for this purpose. The estimated expenditure on the first phase of the scheme (up to 14th April 2017) is likely to be 340 Crores.
