YSR Congress Party President YS Jaganmohan Reddy, who has been making swift, but strategic moves to win over 2019 polls is said to be hired advertisement agencies that helps Prime Minister Narendra Modi to sweep to power in the 2014 Lok Sabha elections with the biggest election victory in 30 years. The same agencies had also later delivered positive results with the BJP forming governments both in Haryana and Maharastra, for the first time.

Before formulating poll strategies, the agencies have reportedly conducted counselling to Jaganmohan Reddy himself. According sources for the first time in his life, he was advised to reform his mannerism completely.

Reddy is known as a `moody’ leader, who didn’t show interest to interact with his own party persons, leave alone political opponents. Many senior leaders also finds it difficult to get his appointment.

The first advice given to him was to receive all who come across to him with a smiling face, wish them with pleasant words even they are politically opponents. He was asked to be cool and should take initiative to seek their attention with sharp and sweet words.

Already, many in the party are surprised to witness a sea change in his mannerism. Very recently when he was travelling from Hyderabad to Vijayawada, couple of TDP ministers were also travelling in the same flight. For the first time, on his own he wished them, exchanges pleasantries and cracked jokes.

Even he greeted the furious Minister for Labour K Atchamnnaidu warmly, with whom on several occasion he exchanged bitter accusations. Conveying his regards to Deputy Chief Minister K E Krishna Murthy, he enquired about his son’On another occasion, he wishes TDP’s `firebrand’ Telangana leader A Revanth Reddy affectionately calling him `Anna’ (brother).

It may be recalled that advertising agencies Soho Square, Ogilvy and Mather, and media buying agency Madison World—the media team that helped Narendra Modi in the last polls.