Tollywood’s top producer Allu Aravind is looking to expand his business horizons in Hyderabad. As per the latest reports, Aravind is going to join hands with bigwig industrialists Nimmagadda Prasad and Rameswar Rao Jupally to launch OTT services in Telugu. This will be the first OTT content that is going to be made available in Telugu. It will be operated from Hyderabad.
Reliable sources revealed that Rameswar’s My Home Group is going to fund 70 Cr for this venture which provides original content under Allu Aravind’s banner. After MAA TV, this is the second venture of Nimmagadda Prasad. He was one of the partners in 10TV, but recently he exited from it giving sole control to Rameswar Rao. The trio are planning to initially operate OTT services from 10TV office in Jubilee hills, Hyderabad and later shift it to Bangalore.
OTT is a fast-evolving service provider which delivers digital content with the help of internet connection.
