Tollywood has been shining with so many super hits post-pandemic when compared to the other film industries. South Indian films have even proved the potential of Indian cinema and they fared well across the North Indian circuits. Lot of Telugu films also ended up as disasters after the taste of the audience changed after the pandemic. There is a lot of vacuum in the Telugu film industry going on currently. A lot of money is struck because of the poor performance of small and medium-budget films. Several financiers are not ready to lend finances for small and big films considering the reputation, success rate and the track record of the producers. Telugu cinema is faring well even without stars and the financiers are following a new strategy now. They are quite cautious about lending finances for the big-budget films and those with stars.

More than ten regular and top production houses of Tollywood are left in financial stress as per our exclusive news This is because of multiple projects in hand and the financial vaccuum that is created in the market. The financiers too kept a close and keen watch on the budgets, and remunerations. They are ready to lend out a safe bet considering various aspects instead of shelling out huge money. Acharya and Liger taught a lot of lessons to financiers, producers and distributors. Tollywood distributors too are not ready to pay huge advances or release the films on NRA basis. There would be a drastic change in Telugu cinema very soon. The producer will have to face the burden and bear the loss if he has a half boiled product.