Noted producer Anil Sunkara is going to bankroll Superstar Mahesh Babu’s next film which will have director Anil Ravipudi at the helm. Titled as Sarileru Neekevvaru, the formal launch of this much awaited project took place this Friday.

It is a known fact that fans of Mahesh Babu were disappointed because of dull promotions before Maharshi release. The makers of Maharshi failed to come up with strong promotional campaign and it was only after the film’s release, Mahesh Babu single handedly promoted the film very aggressively. Now, producer Anil Sunkara is planning to avoid such mistakes for Sarileru Neekevvaru. He is well aware of how to generate strong buzz on the film right from the outset.

Putting an end to title speculations, Anil Sunkara has officially announced it on the launch day itself. He is chalking out a wide publicity campaign for this big budget entertainer. The PR team will regularly come up with updates regarding the film’s progress and will also release posters and teasers well ahead of the release to garner the hype in audience. As promotions are indispensable and key for the success of a film, Tollywood filmmakers are spending big on promotions. Anil Sunkara is also going to take this as a prestigious project and will promote the film bigtime from the first day onwards. So, Mahesh fans can be assured of strong publicity campaign this time unlike his previous films.