Promoting films by roaming around almost all the popular TV shows has been a tactic used by Bollywood for long. Telugu film industry has slowly adapted this trend, and Bigg Boss Telugu show seems to be strengthening the belief that promotion on its platform will help films by adding the Midas touch besides bringing attention.

Young actor Vijay Devarakonda was the latest celeb to appear on Bigg Boss, and his ‘Arjun Reddy’ is on its way to become a hit. The reviews, word of mouth and the opening numbers were all great for this bold film. Earlier, films such as NRNM and Anando Brahma were promoted on Bigg Boss show and they became big hits, thus staging a belief that the show is lucky for new releases.

It may be noted that Bigg Boss organizers charge Rs 50 lakhs for movie promotions. Which producer would back off from such a deal if it comes with the luck factor too?

Meanwhile, the show is running smooth, thanks to NTR’s hosting and the steadily improving attention grabbing aspects in it.