Pawan Kalyan’s stardom and box office charisma are unquestionable. The man has a following that can only be termed cult. He has two films among the biggest hits of the Telugu Film Industry and the magic is showing no signs of fading.

But even with all this, trade analysts are fearing something with respect to his next film, Sardar Gabbar Singh. The movie is being billed as a sequel of sorts to the hugely successful ‘Gabbar Singh’ and because of this, the craze around the project is very high. Pawan Kalyan and producer Sharath Marar, who happens to be his friend and confidante, have decided to cash in on this craze.

The film’s theatrical rights have been sold for sky high prices and this is already known. The projected pre-release business for the film is in the region of 80 – 85 Crores, which is unheard of for a Telugu movie. Only has Bahubali has managed to generate and exceed this kind of commercial performance.

The question is, what kind of magic can Pawan do to bring profits to his buyers? Take the case if Nizam area, where the rights have fetched approximately Rs 22 Crores. For the distributor to just break even in this area, the film has to collect more than 26 Crores Share! This is not a mean task.

Take the case of Uttarandhra, where the rights have reportedly been sold for Rs 7.5 Crores. The film needs to collect a mammoth 8 Crores plus share, just to bring a break even for the producer.

These numbers are just a few of the stunning odds stacked against the film. If Pawan Kalyan and director Bobby can pull off a miracle and bring profits to producers, even with these sky high prices, there will be no stopping Brand Pawan Kalyan.

An interesting battle will be on this summer. Let us see what happens.