The team of Ala Vaikunthapurramuloo made the best use of social media platforms to promote their film’s content. The released singles received a top-notch response and the makers are proceeding ahead aggressively with the promotions. A bunch of new posters from the movie have been out and the makers made sure that the audience will not look towards other content in the season. Allu Arjun is known for his electrifying dance moves in his films. The party number ‘Ramuloo Ramula’ from the film has been unveiled recently.

Allu Arjun’s Half Coat Step from the song went viral all over. The makers too presented the step so that it got connected to a wide section of the audience and received a superb response. This is an innovative marketing strategy from the makers of Ala Vaikunthapurramuloo after they highlighted the dance move with a hashtag. Though the makers used spaces in the hashtag, that did not stop anyone from using the full hashtag on social media circles.

Ala Vaikunthapurramuloo is slated for January 12th release during Sankranthi. Trivikram is the director and Pooja Hegde is the leading lady.