Tollywood star heroes are revered as demigods by their respective fandom. Social media is one place where fans show the strength of their fan base during special occasions. The popularity and strength of fan base in social media are generally gauged by several parameters like YouTube views, trends, number of tweets etc.
Now-a-days, fans are habituated to trend advance birthday wishes for their stars in Twitter using a common hash tag which is named by the so called social media team of every hero. The common hash tag that has been announced well ahead of the birthday will soon turn out to be a trending topic in Twitter with thousands of tweets spammed by fans.
Very often, these tags are being misused by fans who create multiple fake accounts just to Tweet the same hashtag many number of time just for the sake of social media records.
If we look at the current stats about the advance birthday trends in India, the top five spots are occupied by Telugu heroes.
Recently, Pawan Kalyan fans trended #50DaysToJANASENANIBday which has got more than 1.4 Million tweets. Similarly, fans of NTR, Prabhas and Mahesh Babu trended a birthday tag with thousands of tweets to show their admiration for their heroes.
Earlier today, actor Siddharth, who responded on the hashtag of Prabhas’ advance birthday trend, has opined that ‘Hash Tags thrill but kills the joy’. He insisted on using them with some discretion.