Sukumar may not have great track record at box office but he is a Brand and considered one of top directors who comes up with novel cinema. His second production venture, this Friday release, ‘Darshakudu’ however doesn’t justify his ‘brand’ and the result may impact the trust of audiences on his banner, ‘Sukumar Writings’ as well as his upcoming film, ‘Rangasthalam’ starring Ram Charan.

Sukumar’s first production venture ‘Kumari 21F’ became a hit at box office, but it must be admitted that he took a big risk with that film. He produced that bold romantic drama while directing NTR’s ‘Nannaku Prematho’. His mark bold story and screenplay, coupled with Hebah Patel’s audacious performance helped the film sail at box office otherwise he would have had to face severe criticism for venturing into production while directing a big budget film.

When Sukumar announced his second production venture’s title as ‘Darshakudu’, audiences believed that it would be another path breaking film from the visionary filmmaker. Sukumar’s involvement in Darshakudu is only as producer. He however promoted the film as his own. With no noted face in the film, if audiences still went to watch this film, its just because of Sukumar’s name.

The weak screenplay and amateurish direction however disappointed the viewers. After this result, audiences may not go to theatres just by watching Sukumar’s name as producer. The talented director may have had confidence in his associate’s story, but he should have at least monitored the film’s progress.

Sukumar is the person to lose the most with the result of Darshakudu. Will this affect his directorial, ‘Rangasthalam’? People may anyway forget this small film since there is five months to the release of the Ram Charan starrer.