Allu Arjun’s latest release Naa Peru Surya has opened to mixed reports and is having a below par run at the box office. While the lackluster narration is one of the reasons behind the poor talk, it is the ill-judged promotions that have impacted the film’s final verdict from audience.

Promotions are key to success of any film these days. Of late, our filmmakers are coming up with theme based promotions to prepare audience prior to the film’s release. Trailers and teasers are being cut in a way that gives an idea of the core point around which the story revolves. Mahesh Babu’s Bharat Ane Nenu is the best example in recent times.

But, the makers of Naa Peru Surya made wrong publicity with the teasers and trailers. From the very start of its promotions, NPS has been positioned as a patriotic drama with high action content. In all trailers and teasers, Allu Is seen as a soldier who tries to control his anger. But, the ‘father – son’ track which is the core point in the film has not been revealed in any of the promos. Neither did the team talk about this track in any of their promotions.

So, audience who expected the film to be a full length patriotic drama were little disappointed after watching it. Critics felt that wrong publicity from the makers has resulted in the mixed talk on the first day itself and impacted the collections. A sensible promotional strategy would have made a difference to its box office verdict.