Top producer Dil Raju is all set to introduce his nephew Ashish to Tollywood with Rowdy Boys. The first single and the short teaser received a positive response from the audience. The film is gearing up for November 19th release and the top producer is spending a bomb on the promotional activities. Sree Harsha of Husharu fame directed this youthful entertainer and Anupama Parameshwaran is the leading lady. The production house spent over Rs 22 crores on the film and it was shot in 100 days.

The total cost for Rowdy Boys including the promotional costs is expected to touch Rs 25 crore mark. This is huge for a debutant. Top technicians like Devi Sri Prasad and Madhie worked for this youthful entertainer. The next single ‘Preme Aakasam’ will be unveiled by Vijay Devarakonda today. Dil Raju is heading for a big bet with Rowdy Boys.