The film industry is a notorious place. When crores are at stake, sentiments and a successful track record are given priority over everything else. There is a saying in filmnagar, “You are only as good as your last Friday”. No matter how many hits you score, if your last film is a disaster, you will find it tough to even secure an appointment for story narration.

Srikanth Addala is going through this phase right now. After delivering hits like ‘Kothabangaru Lokam’ and ‘Seethamma Vakitlo Sirimalle Chettu’, the director should have been in good demand. But the recent disaster of ‘Brahmotsavam’ has severely disrupted his career. News reports are emerging about his inability to secure even story narration appointments with top heroes.

In this gloomy situation, one senior producer has appeared like a white knight for Addala. This producer is none other than Dil Raju. Addala started out from Dil Raju’s camp and scored both his hits there. Dil Raju seems to have a soft corner for this young director. As a result, Dil Raju has thrown a lifeline to Addala.

The star producer reportedly told the young director to work on a story. If Raju likes the story, he may set up a project for Addala. This is definitely a kind gesture from Raju.