Akkineni Akhil’s relaunch film, Hello, released amid good pre-release buzz and expectations. And thankfully, the film garnered good reports from the first day and the word of mouth has been pretty encouraging. Unfortunately, that didn’t convert into box office numbers as the first weekend collections are very ordinary, if not dismal.

With the current talk, one would feel that the film may gallop to the break-even mark in its full run. But, the latest trade trends suggest that the film is likely to end as a loss venture. The film’s pre-release business of Hello is nearly 30 Crores.

The share at the end of four days is close to 12 Crores, which is a very disappointing figure given the positive talk the film garnered. This week two more films are releasing and Nani’s MCA is giving stiff competition to Hello. So, trade analysts opine that Hello might end as a flop at the box office.

Some popular analysts opine that Hello could have fared well had it been a Summer release given the fact that audience embrace multiple films at that time of the year. Also, the long run will be an added advantage for Summer releases. For Hello, there is a little breathing space at the box office due to the release of other films and also the release of Sankranthi films might further dent its box office performance.

Producer Nagarjuna might have committed a colossal mistake by releasing the film at the fag end of year. Had it been a Summer release, the box office story could have been a different and heartwarming one for both Akhil and his fans.