Nandamuri Kalyan Ram’s upcoming film ‘Ism’ in the direction of Puri Jagannadh will hit the screens for Dusheera. The first look posters of the film were unveiled to a striking response from the audience and Kalyan Ram’s look has become a talking point in the industry circles. It is learnt that Kalyan Ram is playing a radical journalist and his character is said to be the major highlight for the film.

Kalyan Ram has pinned a lot of hopes on this film as the success is very crucial for him both as an actor and a producer. The ‘Pataas’ actor teamed up with a top league director for the first time in his career and a positive result will definitely increase his box office stamina . Despite scoring some decent hits in his career so far, Kalyan Ram hasn’t been able to create a solid market in Tollywood. Even after scoring a big hit with Pataas, Kalyan Ram failed to acquire strong openings for his next film, Sher, which disappointed the trade circles. So, he will be looking to improve his box office stamina with Ism.

Puri, who is well known for giving a stylish makeover for Mahesh in Pokiri and NTR in Temper, will be looking to explore the hitherto unseen side of Kalyan Ram in Ism and it would be interesting to see how the trademark dialogues and mannerisms go in this film.

On the other side, Ism is a crucial film for NTR Arts which is owned by Kalyan Ram. As a producer, Kalyan Ram has a fair share of success and failure. He produced some promising flicks like Athanokkade, Hare Ram and Pataas. But, the disappointing result of Kick 2 has tightened Kalyan’s belt and there were rumours that NTR has to step in to save his brother. It is believed that a lot of money is riding on Ism and the result is going to be crucial for NTR Arts as the production house is soon going to pool resources for a big budget action film with NTR later this year.