Actor-producer Nandamuri Kalyan Ram, who is pooling money bags for his brother NTR’s upcoming film, Jaya Lava Kusa is putting all possible efforts to make it a memorable outing under his home banner. The Bobby directional, which has NTR in triple role, is being made on a 60 Crore budget, making it the costliest film of NTR Arts banner.

Sources close to Kalyan Ram say that he has decided not to commence his next film till the shooting of Jai Lava Kusa is done and dusted. Kalyan Ram is taking this project in a prestigious manner and is entirely focussed on overseeing the production activities, adds the source. It is well known that Kalyan Ram’s last two production ventures, Kick and Ism, turned out to be big duds at the box office.

So, he is desperate to make this film count. He is closely monitoring the shooting and production formalities. The Pataas actor will commence shooting for his next project only after wrapping up this film which is eyeing a grand release in the second half of 2017.