ISM is Kalyan Ram’s first collaboration with dashing filmmaker Puri Jagannadh. The shooting is on the verge of completion and the film is on track for Dussehra release. Kalyan Ram’s amazing transformation has become a talking point among the audience and the recently released teaser has garnered a good hype on the film.
Surprisingly, ISM has no takers in Overseas. Telugu360 has exclusively learnt that the producer is expecting 2 Crores for the overseas rights and the distributors are not willing to pay such a hefty price for the film. Kalyan Ram’s biggest hit Pataas collected 65 lakhs( Approx) in overseas. So, the distributors are willing to pay around 50-60 lakhs for ISM.
Puri Jagannadh’s poor track record is one of the reasons why distributors are not ready to take the gamble. Also, the teaser hints that the film will be an out and out commercial drama with Puri mark vulgarity. So, the distributors are doubtful if the film can sustain in overseas. We have to wait and see if the makers will come up with a sensible price for the overseas distributors.
NTR Arts banner is producing the film and Aditi Arya is the female lead.
