The suspense thriller Kshanam took in very bad openings because of poor publicity and shoddy planning. But good content and positive word of mouth has contributed to better revenues over the weekend.

Written by Adavi Sesh, the film keeps you absorbed right till the end and despite the bad season, it should see good revenues in A centres and multiplexes. PVP Cinema has produced this movie and Ravikanth Perepu has made his debut as a director.

Anasuya and Adah Sharma have played lead roles in this movie. Made with a budget of Rs 1 Crore, the film is going to be a hugely profitable venture for PVP in the long run, with satellite rights thrown in.