Those who are inside the Telugu Film Industry will be familiar with Madam. She is the all conquering force behind a superstar and virtually controls even the colour of shirt that this star wears. In recent years, Madam’s involvement and control in all matters related to this star have grown exponentially.
Madam’s word is final even for distributors and in business matters. When it comes to remuneration, Madam dictates the terms to producers. All this is good when things go smoothly. But when failures come calling, equations can change.
Sources say that backlash against Madam is now building strongly and one noted producer even complained against her excess involvement to the star. While Madam will continue to play a central role in this superstar’s life, it is heard that some of her powers will now be curtailed, especially in terms of business matters.
