The BJP has again appointed marketing guru Sam Balsara-led Madison Media to handle its media buying duties for the 2019 general elections.
Madison will create media planning and buying strategy for the BJP for all mass media including print, television and radio, informed sources said on Friday.
They said the campaign will seek to create awareness about the “tranformation” brought into the society by the Modi government through schemes like Jan Dhan Yojana, Mudra, Beti Bachao Beti Padhao, Swachh Bharat, Pradhan Mantri Fasal Bima Yojana, Digital India, Skill India, Make in India and more.
A BJP leader familiar with the development said that the party’s campaign would focus on the achievements of the Modi government.
In 2014, advertising agencies such as Soho Square, Piyush Pandey’s Ogilvy & Mather, Prasoon Joshi’s McCann and Madison World had helped the Modi-led Bharatiya Janata Party (BJP) to storm to power with the biggest election victory for a single party in 30 years.
Soho Square and O&M had also worked on the BJP’s successful campaigns for the Haryana and Maharashtra polls.
The BJP has stuck to Ogilvy & Mather – which created the successful “Ab ki baar Modi sarkaar” campaign in 2014 – as its creative agency and Prasoon Joshi’s McCann to prepare a theme song with patriotic fervour for the party.
Joshi penned the BJP’s theme song for the 2014 Lok Sabha polls titled “Main desh nahi mitne dunga”, which was sung by Sukhwinder Singh.
