Mahesh Babu’s Bharat Ane Nenu has become a talking point among audience ever since the makers have come up with unique theme-based promotions, a first of its kind strategy in Tollywood. Instead of sticking to conventional promotions like first-look, teaser and trailer, BAN makers have adopted a unique approach to promote the theme of the film.

Starting from the release of First Oath, the new-style promotional strategies triggered a massive buzz and the hype on the film has gone through the roof. The Vision of Bharat, which garnered 15 Million views across all platforms, has furthered the hysteria on this political thriller.

All these strategies which are designed in a way to make audience connect with the theme emerged as a huge hit. Koratala Siva has provided a lot of inputs to the publicity team to design these unique strategies.

After the lackluster promotions in social media for his previous films, Mahesh Babu’s team has hired a digital PR team C Zone to carve out the promotional strategies for Bharat Ane Nenu and it has proved very effective in generating strong buzz on the film.

Bharat Ane Nenu is slated for Summer release.