Young hero Sharwanand has scored hits by competing with biggies for Sankranthi 2016 (Express Raja) and 2017 (Shatahamanam Bhavathi) respectively. Is this the only reason why his upcoming film ‘Mahanubhavudu’ is being placed in the Dasara race even though two biggies: SPYder and Jai Lava Kusa are hitting screens?

Director Maruthi and producers UV creations have already announced that Mahanubhavudu will hit screens for this Dasara. In fact, they took this decision after both SPYder and JLK confirmed Dasara slots. Why are they so particular about festival release in spite of competition from two biggies? Even Mahesh’s wife Namratha had called them and requested to move the date, but they politely refused citing their own apprehensions.

They are concerned that Mahanubhavudu might not recover the investment of buyers if it was released in a non-holiday week. Mahanubhavudu was made with a budget of 12 Cr and producers are expecting no less than 15 Cr from theatrical rights. It may be recalled that Sharwa’s last film ‘Radha’, his immediate next film after a blockbuster ‘Shatamanam Bhavathi’, turned out to be a loss venture for its buyers.

Considering the result of ‘Radha’, UV Creations have decided to play it safe and release Mahanubhavudu during Dasara holidays only. It needs to be seen if Sharwa can withstand the heat from Mahesh and NTR’s films, and get away with a success amidst competition for the third time.