By delivering good runaway hits in the initial days of his career, director Maruthi created a brand for his name in Tollywood. With blockbuster hits like Bhale Bhale Magadivoy and Mahanabhavudu, his brand value has reached the next level and he turned out to be a reliable director and writer. To cash in on his craze among trade circles, Maruthi is renting his name and making easy money with clever business strategies.

Maruthi is lending scripts to passionate producers who are coming forward to make movies. Previously, he lent script to London Babulu. Now, recently released Brand Babu also got the backing of Maruthi. He is charging around 1.5 to 2 Crores for script and other inputs. He uses his own technical team and also charges a good amount for the overall execution. Moreover, his father-in-law oversees the accounting related to the entire production of the film. On the whole, he is making a money of around 3-4 Crores for every film which is without much effort and pain.

Now, producer DVV Danayya has approached Maruthi to launch his son a hero. Also, he is planning to work with Allu Arjun in the near future.

So, the success of Shailaja Reddy Alludu, which is Maruthi’s immediate next film, will be very crucial for Maruthi’s career.