Being a producer is an art and most of the folks who put up money for films these days don’t have any clue about the art of production. It is not enough to bring money to the table and set up combinations. It is also important to have effective strategies in place for a film’s release, publicity and post release media coverage.

One of the last remaining true producers in the industry is Allu Aravind and he is a master when it comes to planning his releases. The revenue being generated by Allu Aravind’s ‘Sarrainodu’ is a small example that speaks volumes about his shrewdness.

Despite getting panned by everyone over the first few days, the film managed to bring in superb revenues over the opening weekend. However, the projection in the media about the collections is off guard.

Recently, they have released a poster saying ’50 Crore Gross”. Now, most people who are familiar with the film industry themselves are confused about gross and share. What about the common public ? 90 percent of them will believe that the film’s 50 Crores mark will help it to stand with some of the most successful Telugu films of all time. Bunny’s image will remain intact and perhaps, even get a boost.

How many are aware that a 50 Crore gross is nothing but about 23-24 Crores share and the film may still find it difficult to break-even. This is where Allu Aravind’s shrewdness and his team’s strategy is unparalleled.