Many are the ways to promote a film and create hype. Also, for a film that already had buzz and high expectations, there are many options to cash in on the immense craze that is surrounding the film. Pawan Kalyan’s upcoming film has unprecedented craze as the hero-director duo gave back to back hits previously and this is their hattrick film. It seems they got some unexpected opportunity in the form of Pawan Kalyan mobiles.

If reports are to be believed, Celkon Mobile Company has approached the makers of Agnyaathavasi with a proposal to launch exclusive mobile phones under PSPK25 name. Director Trivikram Srinivas also felt it would help the film to create a lot of hype in the audience. Also, for the company also it is a win-win situation as- association with the film having immense hype and that too Pawan Kalyan riding high on his charisma nowadays – will help boost the sales. Again, it will help Pawan’s film as well as him because this is first of its kind opportunity for an Indian actor having mobiles released on his film’s name.

If this happens, Pawan Kalyan’s Agnyaathavasi will be the first Indian film to set such a trend in the industry. On the side note, movie is all set to get released on 10th jan.