A few years ago, when the likes of Nani, Sharwanand, Nikhil etc. were struggling, Allari Naresh used to enjoy the ‘minimum guarantee hero’ tag. Made on small budget and promising decent returns, his films used to be hot cakes in trade. This was the case 4-5 years ago. Now, buyers are not interested in his movies. The situation is so worse that producer of his new film has been left with no option but own release.

Naresh’s new film ‘Meda Meeda Abbayi’ has been waiting to see the daylight for the past few months. As no buyer is daring to release the film in the Telugu states, makers have been worriedly yet patiently waiting. Releasing the film on his own is the only option remained for the producer. 4-5 years ago, the scenario was completely opposite. Naresh used to deliver at least four films every year and maintain enviable success ratio.

After touching career peak with ‘Sudigadu’ (2012), no one expected Naresh to go through such a gradual downfall. He hasn’t had a single convincing hit in the last five years, post Sudigadu. The major reason for Naresh losing his market is the vastly changed taste of Telugu audiences. The industry has been going through a transition from commercial masala stuff to content-based films, and Naresh somehow ‘lost in transition’.

It is not that Naresh hasn’t tried to break the monotony in his films. Even his fresh attempts like ‘Laddu Babu’ and ‘Bandipotu’ didn’t work at box office. He now needs a lot of luck and an out of the box idea to resurrect his career.