Post the stupendous success of Baahubali franchise, actor Prabhas is not only the most sought after artist in film industry, but he is also the next big thing for various brands. Many popular brand makers are keen to rope the macho star to endorse their products.

During one of his recent interviews, Baahubali director SS Rajamouli revealed that Prabhas has turned down a brand endorsement offer worth 10 Crores after the release of Baahubali 1 as he wanted to focus completely on the film’s​ second part. He has only endorsed Mahindra XUV.

According to the latest media reports, Prabhas has now said no to a whopping 18 Crore deal. It is learnt that the actor was recently approached by one of the largest brand makers in India to promote their products, but he has not second thoughts to reject the plump offer. Close sources to the actor revealed that he wants to concentrate on his upcoming trilingual film Saaho which is being made on a staggering 150 Crore budget. So, he doesn’t want to shift focus onto brands at this moment of his career.

Recently, Bollywood actor Ranbir Kapoor made headlines for letting​ go of a 9 Crore endorsement deal.