Prior to the 2019 election, many Brahmin bigwigs and officers totally favoured Jaganmohan Reddy. A variety of reasons played their part behind their decisions. Jagan’s Bihar election consultant Prashant Kishor was one reason for unifying these leaders to support YCP strongly. Prashant is himself a Brahmin and he engaged services of many Brahmin media persons during election campaign who effectively took forward the strategies for bringing victory. Now the scenario is changing fast. Retired IAS officer IYR Krishna Rao has already raised his voice over lack of adequate budget for the Brahmin Welfare Corporation.

Now, Sakshi Media Editorial Director K Ramachandra Murthy has distanced himself from the group. Internal group rivalry and increased interference of YCP leaders are cited as immediate reasons. Murthy joined Sakshi in 2014 after the defeat of Jaganmohan Reddy who at that time wanted a known professional to project Sakshi image. YCP leaders had tried to get Murthy removed by levelling allegations of his closeness with Chandrababu Naidu but that didn’t happen then. Now, the YCP came to power and Jagan’s game plan has changed.