The digital players like Netflix, Amazon Prime and others have grabbed a good hold in the Indian markets. After offering massive prices for the Indian films, they turned selective and are dictating new rules. They are even deciding the release dates of biggies as per their schedule chart of releases. Now, some of the biggies in Telugu cinema are in pressure as the digital players are asking the producers to change the release dates. The digital players are ready to offer big prices only if the release dates are planned as per their choice.

Chiranjeevi’s upcoming movie Vishwambara is announced for Sankranthi 2025 release. The digital players are ready to offer the quoted price if the film releases in summer. NBK109 digital deal is closed but there are new demands from the digital player. Several medium and high budget films of Tollywood are unsold as the OTT platforms have their budgets done for 2024. The producers are now eagerly waiting for the 2025 budgets to be released to close the deals. Slowly, the OTT platforms are taking over the complete grip from the producers and they are disrupting the release dates of several films as per their convenience.