Sai Dharam Tej and Maruthi are teaming up for the first time for a family entertainer which is titled Prati Roju Pandaage. The film has been made on a strict budget and is wrapped up on time. GA2 Pictures and UV Creations bankrolled the project. The makers are left in huge profits as they inked interesting non-theatrical deals. With two top productions Geetha and UV on board, the non-theatrical rights are picked up for record prices.

Prati Roju Pandaage is made on a budget of Rs 16 crores including the remunerations and the makers are spending Rs 2 crores on the promotional activities. The theatrical rights of the film are valued at Rs 18 crores which is equal to the film’s budget. The makers now pocketed close to Rs 14 crores as profits through the non-theatrical rights even before the release. Prati Roju Pandaage is releasing in over 800 screens across the globe this Friday.