Sensational director Puri Jagannadh who is running on a lean phase in his career announced his next project with Ram. The film titled iSmart Shankar is said to be an out and out mass entertainer. The regular shoot commenced today at 11 AM and will continue without breaks till the wrap. Puri and his team already announced that the film would hit the screens during May this year.

Ram’s new and rough look already created huge buzz. Ram is said to be playing a person with split personality in iSmart Shankar. Manisharma is the music composer and Puri Jagannadh’s home production Puri Jagannadh Touring Talkies are the producers. Charmee is overlooking the production activities and the female lead will be announced soon.