Director S.S. Rajamouli, renowned for his cinematic masterpieces like Baahubali and RRR, is once again set to push the boundaries of Indian cinema. His next film, tentatively titled SSMB29, featuring Mahesh Babu, is being planned on a global scale. To achieve this ambitious vision, Rajamouli is embracing cutting-edge technology, specifically Artificial Intelligence (AI), which has been revolutionizing filmmaking across the world.
As per the information, Rajamouli has collaborated with reputed international studios to understand how AI is transforming film production and post-production processes. By studying these techniques, he aims to bring the best of global cinema technology to Indian films, ensuring that SSMB29 stands as a cinematic milestone. He already said that this movie will have more animals than RRR.
The Impact of AI on Global Filmmaking
In recent years, AI has dramatically reshaped the filmmaking landscape, particularly in Hollywood. AI-driven tools are now used across multiple stages of production, from scriptwriting to editing. For instance, AI can generate realistic CGI characters, enhance visual effects, and even assist in cinematography by analyzing the best camera angles for specific scenes.
AI also plays a crucial role in streamlining post-production work, such as color grading and sound mixing, making these processes faster and more precise. One striking example of AI’s influence is in deepfake technology, which can create lifelike digital doubles of actors or even bring deceased performers back to the screen for new roles.
In Hollywood, AI has allowed filmmakers to push the boundaries of creativity, making impossible worlds and scenes come to life with seamless perfection. Films like Avengers: Endgame and The Lion King (2019) have demonstrated the transformative power of AI in producing visually stunning films that captivate audiences worldwide.
Is Indian Cinema Keeping Up with AI Trends?
While AI has become a game-changer in Hollywood, the Indian film industry has been slower to adopt this technology. However, there are signs that things are beginning to change. Films like Brahmāstra have utilized advanced VFX techniques, incorporating AI, though to a limited extent, to enhance visual storytelling. Additionally, AI has been used in content creation, such as generating music and even assisting in crowd simulation for large-scale battle scenes.
Despite these developments, Indian cinema still lags behind international standards in terms of fully integrating AI into the filmmaking process. Budget constraints and a lack of technical expertise are some of the hurdles that filmmakers face when attempting to incorporate AI. However, Rajamouli’s foray into AI for SSMB29 could very well bridge this gap.
Rajamouli has already proven his ability to erase boundaries in Indian cinema by creating pan-Indian blockbusters that resonate across languages and cultures. With SSMB29, he is poised to lead the AI revolution in Indian filmmaking. By integrating AI-driven techniques into his latest project, Rajamouli could set a new standard for Indian cinema, once again demonstrating his visionary approach to filmmaking. As the pioneer of pan-Indian films, Rajamouli may soon become the pioneer of AI-enabled filmmaking in India.
-ZURAN (@CriticZuran)
