2.0 Telugu Rights

Sensational director Shankar and Superstar Rajinikanth are teaming up for the third time for 2.0. A series of delays made the film lose buzz but the film has been back in news after the theatrical trailer of 2.0 has been out. The movie is hitting the screens on November 29th and the Telugu rights of the film have been acquired by NV Prasad along with Dil Raju and Vamshi (UV Creations).

NV Prasad offered Rs 72 crores for the theatrical rights and it is costing Rs 80 crores including GST and other taxes. The theatrical rights of 2.0 are valued at over eleven timesmore than the closing numbers of Rajinikanth’s last outing Kaala which is worrying the buyers and all those who are involved in the project. In a territory like East, Kaala raked Rs 54 lakhs (closing share) and the quoting price for 2.0 is Rs 5.5 crores. Kaala’s business closed at Rs 7 crores across Telugu states and 2.0 rights are valued at Rs 80 crores.

The bad season and the low buzz are worrying the buyers though most of the investment would be refundable. Dil Raju is releasing 2.0 in Nizam and Vizag regions. Vamshi is releasing the film across Guntur and Nellore. Ceeded, East and West are handled by NV Prasad. On the whole, NV Prasad and his team are set for a huge gamble with 2.0. Lyca Productions bankrolled 2.0 and Akshay Kumar, Amy Jackson played other crucial roles.