Hosting a set of events and activities related to film industry,the International Indian Film Awards festival is an annual gathering to honour the excellence in various fields related to films. The event started in 2000 and successfully completed 16 editions so far. For the first time, IIFA is down to South and all the leading film industries are taking part in the grand event which is being held in Hyderabad today and tomorrow.

Many stars from the South Indian film fraternity are going to grace the event. The special attraction for this two day event will be the live performance of Ram Charan Tej and Akkineni Akhil. Both these dancing dynamites have been rigorously training from the past few days under the supervision of dance director Shamak. They will dance to their mash up songs. Also, stars like Tamannaah, Regina Cassandra and Navdeep entertain the audience with special events. Allu Sirish is the host for the Telugu version.

The event will be telecast in the last week of February.