It won’t be an exaggeration to say that Allu Arjun’s market has increased by leaps and bounds over the years. With back to back blockbuster hits, Allu Arjun became a bankable asset for trade circles. The actor is now awaiting the release of his forthcoming actioner Sarrainodu which is slated for a grand release on April 22nd.

Telugu360 has exclusively learnt that the satellite of this much awaited film have been sold for a whopping price. A close source to the producer revealed that the satellite rights in three languages ( Telugu, Hindi, Malayalam) have been bagged by SUN Network for 16 Crores. This is highest satellite rights sold for any Telugu movie in its pre-release phase.

Allu Arjun carries an enviable reputation in Kerala and all his films till now fared exceptionally well and the makers of Sarrainodu are looking to cash in on his craze. They are planning a grand release in Malayalam. They are also looking for a wider release in Hindi as well. With humongous release in three languages, trade circle predict massive openings for Sarrainodu. In the film, Allu Arjun’s plays an army officer who gets deputed as a bodyguard to an MLA.

The Boyapati Srinu directional features Rakul Preet Singh and Catherine Tresa as the female leads. Allu Aravind is the film’s producer and SS Thaman composed the soundtrack.