Writer turned director Satish Vegesna shot fame with Shatamanam Bhavathi which released last year and ended up as one of the biggest hits of the year. His next film has been titled Srinivasa Kalyanam and is said to be a family entertainer. After a huge search Nithiin has been roped in to play the lead role and the makers had to wait for the actor to wrap up his commitments to start the shoot of Srinivasa Kalyanam. The entire pre-production work of the film has been wrapped up and the film will be launched officially on March 3rd in Hyderabad.

The regular shoot of Srinivasa Kalyanam will kick-start on March 23rd and the film would be wrapped up in quick schedules. After Sai Pallavi walked out of the project citing dates issues, Rashi Khanna is in talk for the female lead and an official announcement is awaited. Top producer Dil Raju will produce this prestigious family entertainer which will have its release during the Independence Day weekend.