Twitter is the most effective tool in social media which is used by celebrities, especially film stars who endorse their films big-time through their personal accounts. Also, publicity teams and PROs are making use of Twitter to promote films very aggressively. Most of the exclusive stuff related to new movies is released via Twitter. Of late, it has become a genuine source for movie collections as well. Often, it led to many controversies too. Here is the latest one.

A noted PRO of Tollywood, who is the publicist for many top heroes and production houses, was late to realize that his Twitter account has been mishandled. Today afternoon, a Tweet mentioning the collections of a big ticket film was posted through his Twitter handle and was deleted after a few minutes. This has led to a huge controversy as there is a glaring difference in the collections released by the production house and those mentioned in Tweet. A lot of stories regarding this Tweet are doing rounds in social media now. Here is what really happened –

The Twitter account of PRO is open for use not only for him in his office. Close sources to him regularly tweet about the latest news. In fact, he rarely uses his account. Unfortunately, a star hero’s PRO influenced this PRO’s closest to  post the wrong collections of the big ticket film. The production house of the film was quick to respond and informed the PRO about the wrong information posted through his account. So, he has quickly deleted the Tweet.

Being a noted publicist, he should keep his account to himself. One should be safe than sorry. Isn’t it ?