There is one senior PRO in the Industry who has been around for almost three decades now. He is associated with a reigning superstar as well as some top directors.

This PRO has amassed a good amount of money over the years and with this, he is doing a very good and clever business operation. This PRO lends money at low interest rates to well known producers and in return, makes it an obligation for them to hire him as the film’s PR.

With this, he kills two birds with one stone. He gets to make handsome money from the finance deal and he also manages to keep a hold on the media with these big budget projects. The downside is that he dictates terms and producers will have to bend to his whims and fancies.