Directed by Avasarala Srinivas , Naga Shourya-Nara Rohith-Regina Cassandra starrer ‘Jyo Achyutananda’ movie was distributed in USA by the production house Sai Korrapati’s ‘Varahi chalana chithram’. ‘Jyo…’ has collected $615,000 in USA and for a mid to small budget movie, casting non-superstars, that is impressive in terms of gross. But, the other side of the coin, fate of the exhibitors’ is different.
Released on September 9th 2016, Jyo Achyutananda’s pre-release was benefited from July 29th released Pellichoopulu movie. Box-office mania created by ‘Pelli Choopulu’ in USA, had helped next release, same genre class movie ‘Jyo..’ to be sold at unreasonable prices to local city-wise exhibitors. USA distributor ‘Varahi’ sold “Jyo Achyutananda “at a ratio of $800K plus” to the local exhibitors. In few cities, where they could not get fancy offers, producer cum USA distributor ‘Varahi’ released on their own.
‘Jyo Achyutananda’ has collected a $615,000 gross i.e. $322,000 Share in USA. In INR ,USA closing share is 2 Crore 12 lakhs.
For worldwide share calculations purpose,’Jyo..’ USA theatrical share is 2 crore 12 lakh rupees.
From Profit/loss calculation POV , ‘Jyo..’ USA exhibitors had lost 55-60% of their investment – “wherever it is sold” to local exhibitors. ‘Jyo..’ was sold at a “ratio of $800K”, collected a $322K share.
In a nutshell, producer cum distributor Mr. Sai Korrapati has walked away with solid profits, exhibitors lost heavy amounts.
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